Our team distilled down the things we wanted to see come through in the new mark. We said its got to be:
- Soccer Ball obvious
- Something that inspires ownership
- Something teams & groups can rally around
- Staying Power
After stretching and pulling some concepts we finally landed on the quintessential design.
We’d like to introduce you to the new Charity Ball mark.
Not only is it a stand-along insignia, but it’s also dynamic – designed to integrate the corporate colors of Charity Ball sponsors.
When sponsors or strategic partners officially join us, our design team works with them to create a corporate-specific Charity Ball mark that includes their corporate colors.
For example, our good friends at Continental Tire partner with us in sharing the beautiful game with kids around the world. They are an integral part of what makes Charity Ball, Charity Ball. We want that to come across in our branding.
To accomplish it, we created a Charity Ball + Continental Tire-specific mark that integrates Continental Tire’s corporate colors. It’s a win/win because it allows us to keep our brand equity as an organization while underscoring the value we place on our partners. It also allows our partners to share their support in a unique way.