Category

News

Charity Ball Welcomes Hutt Trucking

By Get Involved, Media, News

Charity Ball is proud to welcome Hutt Trucking as a 2017 corporate sponsor.

Located in Holland, Michigan Hutt Trucking specializes in supply chain services—offering trucking, deep frozen warehousing, and third-party logistics services.

“Mr. Hutt is a great business man and person. He cares about people and wants to leverage his business to make a difference. We’re excited to have Hutt Trucking on board for 2017 and look forward to developing our relationship even more in the future.”

-Ethan King, Charity Ball Founder

0034ethanking2016

Charity Ball Cyber Monday

By News

Don’t miss the Cyber Monday & Tuesday Sale! All Charity Ball T-Shirts and Scarves will all be 25% off through 11:59 pm on Tuesday, November 29. Use the Promo Code: STUFFED to receive your discount at checkout. Happy shopping!

The Charity Ball Supporter Scarf

By News, Products, Soccer Culture

We recently released our latest Charity Ball product, the super-cool CB Supporter Scarf.

Back in April, some of the guys at Team Charity Ball thought we should design a custom soccer scarf to give people another way to support the cause. We wanted the look to be simple, clean, and still feel like a scarf you would wear or rep at a professional soccer game.  The Charity Ball colors, red, white and black, were a non-negotiable for the first round.

scarf_2493

The limited edition scarves are made out of 100% acrylic and are high-definition jacquard knit.

At a $25 price point, it’s the perfect compliment to your Charity Ball event, fundraiser or more beautiful lifestyle.

Stop by our online shop and order yours today.

– Jaden King

The New Charity Ball Mark

By News

When we started the Charity Ball project back in 2010, we put together a little logo to make things more official. We simply needed a mark that would help people identify with who we were and what we were doing at the time.

For 5 years we rocked the above CB logo without giving much thought to whether or not it was indicative of who we were. After some recent evaluation, our team came to the conclusion that we could up the ante and create something more fitting.

So back in December we started working on a new corporate identity. We began by peeling everything back and re-affirming who we were as an organization. At the end of the day, Charity Ball is a soccer charity that’s defined by the sum of its parts. In other words, it’s generous, soccer-loving people (kids, businesses, clubs, groups) that make us who we are. On our administrative end, we’re committed to sharing the beautiful game with kids in need and making sure we do things with excellence along the way.

We eventually linked up with savvy New York designer, Shagari Guity who helped us formulate a clear direction. Shagari is super-cool and crazy-talented.

shagari

MoodBoard+Sketches

Our team distilled down the things we wanted to see come through in the new mark. We said its got to be:

  • Soccer Ball obvious
  • Simple
  • Something that inspires ownership
  • Something teams & groups can rally around
  • Staying Power
  • Sick

After stretching and pulling some concepts we finally landed on the quintessential design.

We’d like to introduce you to the new Charity Ball mark.

NewCharityBallMark
cbzfxc6vbnmqp3rt
cbasdfoiwndoskjd84dmf

Not only is it a stand-along insignia, but it’s also dynamic – designed to integrate the corporate colors of Charity Ball sponsors.

When sponsors or strategic partners officially join us, our design team works with them to create a corporate-specific Charity Ball mark that includes their corporate colors.

For example, our good friends at Continental Tire partner with us in sharing the beautiful game with kids around the world. They are an integral part of what makes Charity Ball, Charity Ball. We want that to come across in our branding.

To accomplish it, we created a Charity Ball + Continental Tire-specific mark that integrates Continental Tire’s corporate colors. It’s a win/win because it allows us to keep our brand equity as an organization while underscoring the value we place on our partners. It also allows our partners to share their support in a unique way.

cb+conttire

We’re launching the new Charity Ball logo along side a release campaign called #LeaveYourMark. The campaign is an invitation to join us by:

  1. Sharing the Beautiful Game with kids in need by making a financial contribution to Charity Ball
  2. Supporting the cause by donating a tweet or post using the hashtag #LeaveYourMark along with the new CB logo or what your doing with Charity Ball to help make kid’s lives more beautiful.

In the days ahead, we will be releasing new Charity Ball apparel, decals, and accessories with the new Charity Ball mark.

Stay Twitter-tuned to @charityballnews & @teamcharityball for release dates and more details.