For the past few years, we’ve been supporting the Nike (RED) project by wearing their red laces in our cleats (boots for our Euro/ Africa friends). 2 weeks ago we stopped by Nike’s Training Center in Soweto, South Africa. When we showed up, there was a U17 international tournament going on. We talked to some of the guys from Zambia and they were pretty jazzed about playing. After watching a game we went inside the center and took a little tour. At the back of the building was this cool life-size sign that said, “Lace Up. Save Lives.” We quickly snapped a pict. Whenever you buy the Product (RED) laces for around $4, Nike will give 100% of the profits to Fight AIDS and fund programs that provide medicine for those living with HIV in Africa. They look sweet and they make a difference. Grab a pair here.