When we started the Charity Ball project back in 2010, we put together a little logo to make things more official. We simply needed a mark that would help people identify with who we were and what we were doing at the time.
For 5 years we rocked the above CB logo without giving much thought to whether or not it was indicative of who we were. After some recent evaluation, our team came to the conclusion that we could up the ante and create something more fitting.
So back in December we started working on a new corporate identity. We began by peeling everything back and re-affirming who we were as an organization. At the end of the day, Charity Ball is a soccer charity that’s defined by the sum of its parts. In other words, it’s generous, soccer-loving people (kids, businesses, clubs, groups) that make us who we are. On our administrative end, we’re committed to sharing the beautiful game with kids in need and making sure we do things with excellence along the way.
We eventually linked up with savvy New York designer, Shagari Guity who helped us formulate a clear direction. Shagari is super-cool and crazy-talented.
Our team distilled down the things we wanted to see come through in the new mark. We said its got to be:
- Soccer Ball obvious
- Something that inspires ownership
- Something teams & groups can rally around
- Staying Power
After stretching and pulling some concepts we finally landed on the quintessential design.
We’d like to introduce you to the new Charity Ball mark.
Not only is it a stand-along insignia, but it’s also dynamic – designed to integrate the corporate colors of Charity Ball sponsors.
When sponsors or strategic partners officially join us, our design team works with them to create a corporate-specific Charity Ball mark that includes their corporate colors.
For example, our good friends at Continental Tire partner with us in sharing the beautiful game with kids around the world. They are an integral part of what makes Charity Ball, Charity Ball. We want that to come across in our branding.
To accomplish it, we created a Charity Ball + Continental Tire-specific mark that integrates Continental Tire’s corporate colors. It’s a win/win because it allows us to keep our brand equity as an organization while underscoring the value we place on our partners. It also allows our partners to share their support in a unique way.
We’re launching the new Charity Ball logo along side a release campaign called #LeaveYourMark. The campaign is an invitation to join us by:
- Sharing the Beautiful Game with kids in need by making a financial contribution to Charity Ball
- Supporting the cause by donating a tweet or post using the hashtag #LeaveYourMark along with the new CB logo or what your doing with Charity Ball to help make kid’s lives more beautiful.
In the days ahead, we will be releasing new Charity Ball apparel, decals, and accessories with the new Charity Ball mark.